Vendor Registration – Holmes Murphy Grand Tasting Wine / Beer Vendor


We! Are! Back! We are so excited for Sammons Financial Group Sips & the City and the Holmes Murphy Grand Tasting! We hope you will be able to join us as we celebrate the wine and culinary industries.

Throughout the year, our events feature food and wine seminars, tasting events, and pairing dinners, allowing for many possibilities for your involvement. We would love to have your participation in one of Winefest’s signature events  – The Holmes Murphy Grand Tasting on September 24, 2022. This event is a highlight of our festival and appeals to the wine aficionados of Central Iowa. We sell a limited number of tickets and pair high-end wines with gourmet foods from Des Moines’ finest restaurants and caterers. The Splash Raw & Bubbly Bar will be back for the Grand Tasting complete with classic champagne, caviar and oysters. As we continue to strive for a true distinction between Sips & the City and the Grand Tasting, we ask that all wines served at the Grand Tasting have a minimum retail value of $20.


There is NO BOOTH FEE to participate in this event.

You might be asking yourself, “Why Des Moines?” There are hundreds of reasons why you should come to Des Moines, but here are a few of our favorites:

  • Maytag Dairy Farms and La Quercia artisan meats are just a short drive from our metro area.
  • We serve as a major hub for several large corporations including Dotdash Meredith (publisher of Better Homes & Gardens, Time and other well-read magazines), Principal Financial Group, Nationwide and EMC Insurance.
  • We’ve received accolades from a number of publications and have been ranked as a “Wealthiest City in America,” one of the best “Midwest Food Towns,” and a “Top 10 City to Live in After the Pandemic”.


  • Holmes Murphy Grand Tasting: Saturday, September 24th from 5 – 9 p.m.
  • $80 / person with option to upgrade to the VIP Lounge for $75
    • Includes unlimited wine and food sampling as well as live entertainment and a commemorative Winefest Riedel glass.
  • Winefest anticipates 850 attendees at this event. Wineries should be prepared to provide at least six bottles for each wine poured.
  • Wines poured at the Grand Tasting should have a retail value of $20 or more.
  • Participation includes the following:
    • Listing in official Winefest Weekend program
    • Website listed in the participating wineries section of the Winefest website
    • 10 x 10 tent or booth space
    • 8 foot table with covering and skirting
    • Booth signage
    • Bus tubs, spittoons, ice, water pitchers, water for rinsing

Vendor Registration - Wine / Beer Vendor Grand Tasting

  • Please list exactly how you would like it to appear; include all punctuation
  • Please list multiple attendees as needed (two per booth) Please include name, title, email and phone number for each attendee
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If you have any further questions, please feel free to contact Natasha Sayles at 515.244.0039 or